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Norwegian Cruise Lines Introduces ‘Free the Beat’ Program Across All Ships

Music is everywhere aboard a cruise ship. But NCL’s new ‘Free the Beat’ program is taking that to new heights. Featuring “never-before-heard uncut tracks’, the music will set the mood with “destination-inspired” onboard playlists.

Featuring songwriters from Family Affair Productions and Warner Chappell Music, NCL is making sure they will be in the best creative space. Handpicked songwriters will be invited to sail from Seattle to Alaska aboard the newly revitalized Norwegian Joy for 7 days. 

While aboard, the songwriters will have access to all the amenities onboard the Norwegian Joy. This is a good thing, as they’ll be creating music for the places that you as a vacationer will be spending time. 

If you’re not into music, you might not see how big a deal this is. Here are just some of the artists that Family Affair Productions & Warner Chappell Music has created music for:

Family Affair Productions

  • Pitbull 
  • Leona Lewis
  • Jason Derulo
  • Lupe Fiasco
  • Boyz II Men
  • Daley
  • Hillary Duff
  • The X-Factor

Warner Chappell Music

  • J-Lo
  • Ariana Grande
  • Miranda Lambert
  • Katy Perry
  • Kendrick Lamar
  • Ginuine

Book Your Cruise Now

You’ll want to experience these new sounds coming to all 16 of Norwegian Cruise Line’s ships. Let the Dream Team know your cruising preferences – destinations, time of year you like to travel, budget, etc – and we’ll get you onto an NCL ship to enjoy these new sounds and awesome food!


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